Advertising is important in any type of business, from small to big. With most companies going digital (especially during COVID-19), online advertising is more popular than before. One top company that is helping other companies in a huge way is Amazon.

Online shopping has increased this past year alone and it is projected that in 2024, there will be over 278 million online shoppers. Drones delivering pizza to our door? Maybe…and chances are, Amazon will be the one to do it.

Amazon Ad Features

Amazon has more than 300 million active accounts worldwide, so when it comes to how shoppers engage with brands or products, the company knows a great deal. There is a reason why Jeff Bezos is the richest person in the world, he knows how to keep consumers interested in products and how to keep them coming back for more.

So, when it comes to advertising your business with Amazon, here are some features that should peak your advertisements interests:

Sponsored Products

These are self-service, cost-per-click ads that are for individual product listing preferences. They appear in shipping results and on the product description page.

Sponsored Brands

These are self-service, cost-per-click ads that are for brands and they appear in shopping results. They feature a brand logo, a custom headline and multiple products.

Sponsored Display

These ads are self-service and use automatically generated ad creatives which target audiences through Amazon’s shopping interests.


These ads are free and are shown on a multi-page brand destination located on Amazon where it is featured in a portfolio and can help with supporting a business brand.

Audio Ads

These ads play music through Amazon music across Alexa-enabled devices such as Fire TV and ECHO. They can also play on desktop computers and mobile devices.

Video Ads

OTT (over-the-top) videos will appear on TV, across publisher channels and on networks such as IMDb or IMDb TV. Out-stream video ads can appear outside of video content, both on Amazon and off.

Custom Advertising

These tailor-made ads are created together with Amazon advertising account executives.

Amazon DSP

This demand-side platform enables advertisers to programmatically buy display, video, and audio ads.

Amazon Attribution

This feature allows a measurement of how non-Amazon advertising media gets results on Amazon.

There isn’t much that beats online shopping, especially in a world that is mostly afraid to go outdoors. So digital advertising is necessary now more than ever because it’s going to take a lot of time for things to return back to normal, if they ever do. Digital advertising can reach new shoppers, allow for flexible formats, and allow for a more customizable budget. It can also provide real-time insights, which help to show what difference is being made with digital advertising.

In conclusion, Amazon is the way to go when you want to advertise online. The company knows what it is doing so it’s imperative for your company to jump on their bandwagon, so to speak. If you’re not advertising with Amazon, you’ve already fallen behind the times and other businesses.

Thanks for reading this article! We are offering all small businesses a free strategy call to go over their plans and determine the best course of action for them. We customize all our plans to meet our client’s unique needs. Call us at 407-334-9378 or email us at today!

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