GOOGLE ADVERTISING
Display Ads
Creative Online Solutions (aka COSMarketing Agency) is a full-service online digital marketing company based in Orlando, FL.
Google advertising allows businesses to immediately target and utilize potential customers from search results. There are quite a few different types of Google Advertising options, one of which is Display Ads.
What are Display Ads?
Display ads are the colorful banner ads you see when you’re reading blogs, news articles, or browsing your favorite websites. They appear alongside the content you’re reading – not in search results like other Google ads.
These ads are perfect for getting more people to visit your website. They work differently than other types of advertising because they catch people’s attention while they’re doing something else online.
Important: Display ads are mainly for bringing traffic to your website, not for getting phone calls or form fills. If you want to generate leads and get customers to contact you directly, you should use PPC (pay-per-click) ads combined with LSA (Local Services Ads) if you qualify for them.
Why Choose Display Ads for Your Business?
Drive More Website Traffic
Display ads are excellent at getting people to click over to your website. When someone sees your eye-catching ad while reading an article, they might get curious and visit your site to learn more about your business.
Cost-Effective Advertising
Display ads typically cost less than other types of Google advertising. This lower cost means you can:
- Reach more people with the same budget
- Try different ad designs and messages
- Take creative risks without breaking the bank
- Test new audiences you haven’t tried before
Build Brand Awareness
Even when people don’t click on your display ads right away, they still see your business name and logo. This helps people remember your brand when they need your products or services later.
How Display Ads Appear
The ads show up in many places across the internet:
- At the top or sides of blog posts
- Between paragraphs in online articles
- On news websites
- In mobile apps
- On social media platforms
Your ads blend naturally with the content people are already reading, making them less intrusive than pop-up ads or other annoying formats.
Who Should Use Display Ads?
Display ads work best for businesses that want to increase website visitors, build brand recognition, promote special offers or events, reach people who might not be actively searching for their services, and test marketing messages affordably.
Ready to Start Driving Traffic?
Contact COSMarketing Agency today to learn how the elements of Google advertising can boost your website traffic and grow your business. For a FREE marketing assessment, call us at 407-334-9378, email us at COSMarketingAgency@gmail.com, or use the calendar below to get started.