YouTube Search Engine Marketing
YouTube is not only a social media site, it’s the second largest search engine on the web!
It’s owned by Google and they both benefit extremely well together. When our clients use YouTube & Google together their campaigns reach sometimes 2-3x as many prospects!
Everyone knows about YouTube, and millions of hours of videos are uploaded every minute, making SEO extremely important if you want your video content to stand out from the rest.
Video is by far the best marketing strategy period. You’ll never find better engagements than on a video. Use them to give your audience value & build online authority in your community!
With the platform closely tied to Google Search, you’ll also notice your videos showing up in Google when certain keywords are used. This cross-activity helps with ranking.
YouTube SEO Keyword Research
It all starts with keywords. Keywords are specific words or phrases that someone will enter into YouTube in order to find a video specific to their needs. This could be anything from looking up comic book reviews to finding how to fix the check engine light on your car’s dashboard.
Depending on your type of business we may already know which keywords to target. Depending on your industry or needs, we might require 1 or more strategy meetings to discuss how to best utilize the platform to maximize results.
Optimizing channels and videos based on the keywords are also imperative to be found on YouTube. That is why we include optimization in most of our YouTube marketing plans.
Uploading the Right Video
Your video itself needs to captivate and keep your audience watching it!
Just like Google, YouTube has a click-through rate as part of the algorithm. If tons of users start watching your video and then drop off to watch something else, it will signal that this probably is not the right video for the keywords being targeted.
The goal is to keep up to 100% of all your viewers on the video as long as possible or as close to it as possible.
Having active prospects watching your videos mostly all the way through will in turn boost your relevance scores on the platform. Many of these videos are the ones that go viral!
Optimizing the Video
Just uploading a video and adding a keyword to its description is not enough. Our video titles are keywords in and of themselves.
A title of a YouTube video should be at least 5 or 6 words long and form a sentence that flows. We use something that would normally be something that a prospect may type into search.
We provide all the planning & strategy for each video. When we optimize a video for YouTube we include the titles, descriptions, tags, & keywords. We know the video itself is just half of what goes into people finding a video on YouTube. If your videos & profile are not properly optimized it can be difficult if not impossible for people to find you!
Promoting the Video
If you upload it, they will come, right? Wrong!
Just like with regular SEO, you need to promote your content across multiple locations to different groups of people.
Google is always checking your authority by basing your ranking on other people that link to your site or video. The more links you share on websites to your video, the more viewers you’ll get and the more YouTube decide that your video is relevant.
Make sure your video is shared everywhere you can put it to drive traffic to it and obtain important backlinks!
We also turn our YouTube videos as created for you into paid ads. This allows us to target people based on their location & interests. Why have people looked at your video who aren’t in your target audience? Our YouTube ad campaigns don’t just put you in front of more people, but the right people!