YouTube Marketing and Advertising - YouTube Advertising YouTube Marketing YouTube Search Engine Marketing YouTube Advertising

YouTube Advertising Agency

YouTube advertising is a game-changer for businesses. There are many ways you can use the platform for ads. YouTube ads are not the same as other pay-per-click ads. These ads give you many more targeting abilities such as targeting viewers based on their own Google search history and viewing behaviors from other YouTube video searches.

Also, make sure you take a look at our YouTube SEO page to learn more about how search engine optimization works on the platform and why you would want to optimize ad keyword details on your YouTube video channel.

Understanding YouTube and its Benefits for Small Businesses

YouTube is not only a social media site, it’s the second-largest search engine on the web.

YouTube is owned by Google and they both benefit extremely well together. When our clients use YouTube & Google together their campaigns reach sometimes 2-3x as many prospects! 

Video is by far the best marketing strategy. You’ll never find better engagements than on a video. Use them to give your audience value & build online authority in your community!

By utilizing YouTube Advertising, small businesses can enjoy several key benefits. 

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YouTube Video Discovery Ads

Discovery ads are designed to bring attention to your company when users are directly searching with the keywords. The idea is to help potential customers discover you during their searches.

For example, if you type in “Restaurants”, the first videos on the list will be advertisements. You’ll notice the yellow “ad” followed by a link to the website to learn more after watching the video.

YouTube Video Advertising - YouTube Advertising
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Skippable In-Stream Ads

These ads play at the start of most monetized videos on YouTube. You have the option to “SKIP” the ad after 5 seconds COSMarketing Agency can help you capture attention and get the potential customer to want to watch more during that 5-second countdown.

YouTube Advertising: Non-skippable In-stream Ads

Non-skipping ads are about 15-20 seconds in length and can be seen throughout long YouTube videos. In the bottom right corner instead of the 5-second countdown, you’ll see a message “Video will play after ad.”

Non-skippable ads are on a pay-per-click basis. COSMarketing Agency will tailor your ad so you don’t waste ad spend on unnecessary clicks.

Bumper Ads

Bumper ads are very short ads that last 6 seconds. They’re also non-skippable.  COSMarketing Agency can help your business use them to increase your brand awareness.

Overlay Ads

Also known as banner ads. These hover over your video until you either click on them or click the little “X” close button. 

COSMarketing Agency will work with you to utilize the YouTube Advertising option to maximize your reach and brand recognition.

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Unlock the Power of YouTube Advertising with COSMarketing Agency

When you partner with COSMarketing Agency, you can expect tangible results from your YouTube Advertising campaigns. Contact us today for a free marketing assessment. Our team  will work closely with you to understand your goals, assess your current advertising strategies, and provide valuable insights to help you succeed.

Call us at 407-334-9378 or email us at COSMarketingAgency@gmail.com to get started.