DEVELOPING YOUR ULTIMATE SALES TOOL
Website Design
What’s most important about your website is that it’s designed to keep your visitors reading and browsing your content. The longer a visitor engages with your website, the more chances you have at turning that visitor into a customer.
Our website design packages include on-site search engine marketing because we know that Google is constantly changing. Your website should continue to adapt & change based on your audience & Google’s needs.
With COSMarketing Agency handling your website design and development, you won’t need to worry about an algorithm change negatively impacting your company!

What is a "Standard" Website?

People frequently come to COSMarketing Agency and ask what a standard website design should cost and what’s included in the development. Like snowflakes, no two websites are alike. Even standard websites have different “standards” that need to be met depending on the businesses’ needs.
A “standard” 5-page website will have a Home page, an About Us page, a Services page, Gallery/Resources/Menu/More Info page, and a Contact Us page. These allow Google to get enough information to give your prospects sufficient background on you and what you do to make an impact.
One of the most common mistakes people make when doing their own website design is forgetting to add clarity. People only have a 5-second attention span online. If they can’t find a clear answer to what they’re looking for, they’ll leave and visit another site.
What pages go into Website Design?
Landing Page
All websites start with a landing page (also known as a "home" page). This is the main root page that everyone visits first.
About Us Page
Generally speaking, your next page would be an "About Us" page which would tell your visitors more about you and your team and why you're the best option.
Services Page
Many websites have a "Services" page. This is where you would want to lay out as much details as you can about the unique services you provide.
Gallery Page
Many websites use photo galleries to showcase products and photography. You'll find these on many photography websites.
Menu Page
If you own and operate a restaurant, bakery, pub, diner, bar, or parlor, you'll want to share your menus. Menu pages are very effective at keeping visitors on your site.
Contact Page
Almost every website has a "Contact" page with phone, email, and/or a short 5-question form and a submit button. You'll also find other information regarding where the business is located and contact info.
Products Page
Some Websites have a "Products" page. In most cases this will lead visitors to an online store full of products. In other cases, there might only be a few products offered and page is used just to provide information on the products to educate visitors and entice them to call for more information.
Locations Page
In some cases, you'll need a "Locations" page to showcase your branches. Generally we find these pages on much larger websites that require multiple pages for their branches.
Multiple Service Sub-Pages
It's possible to have multiple service and product pages as well. Generally, you'll find them on a drop-down menu with multiple sub-pages. This can make it easier for visitors to find the content they're looking for.
Booking / Scheduling Page
Some people have a dedicated page just for on-boarding and booking / scheduling new clients. Having this as a separate page makes it easier to navigate to.
Resources Page
Many health industry clients utilize a "Resources" page that provides many different links to specific programs or helpful information.
Instructions Page
If you sell a specific product that requires instructions to build or use, having an instructions page directly on your website will make customers happy.
What does COSMarketing Agency use for website design?

COSMarketing Agency’s preferred tool for website design is WordPress.
WordPress is the largest website builder on the internet today and is responsible for over 40% of all websites online. We use this platform for the 60,000+ website plugins and themes that are constantly evolving to keep up with demands.
WordPress allows maximum customization. It’s a What-You-See-Is-What-You-Get (WYSIWYG) site builder. In just mere clicks we can get a brand new website started and under construction. It easily adapts to all mobile devices and allows for pinpoint SEO.
(The team at COSMarketing Agency is also familiar and proficient with Squarespace and Wix website design tools.)
Do I need a Blog with my website design?
Blog pages are making a large comeback today. With Google’s summer 2022 algorithm change, blogs have become a necessity to show active updates. Any website that Google doesn’t see activity on in the past 6 months will lose its ranking on the search results pages.
Blogs are articles that focus on providing information and a solution to a problem that your visitors are looking for. Blogs can rank very well on search engines and can be easily organized by keywords, tags, and categories.
COSMarketing Agency recommends at least 1 blog post written each month to keep a fresh and relevant standing with Google and your returning visitors. One post a week can increase overall engagement.
Blogs are also a good way to cross-promote other content, especially YouTube videos! When we add videos to your blog that is impactful!

Take the Next Step - Contact Us for a Free Marketing Assessment
Ready to take your business to new heights and make the most of your website design? Contact COSMarketing Agency today for a FREE marketing assessment. Our team of experienced professionals will evaluate your current online presence, identify areas for improvement, and tailor a customized strategy that aligns with your goals and objectives. Don’t miss out on the opportunity to take your website design to the next level!
Call us at 407-334-9378 or email us at COSMarketingAgency@gmail.com to schedule your free marketing assessment.