Lead Funnel Design

Lead funnels are widely used today to capture and convert visitors into long-term customers. The purpose of a lead funnel is to attract visitors with a free product or demonstration in exchange for their contact information. This information can be used to retarget the lead. We do this in such a way as to give them value. Nobody wants to advertise for things they have no interest in. 

You see lead funnels everywhere. The most common lead funnels take a customer down a short journey where they learn something quite intriguing. Then at the bottom of the page or the end of the video, that visitor can exchange their contact information for a free newsletter or document usually. 

Our team can help craft the perfect lead funnel for you & give you advice on what will drum up the most interest for your business. Simply contact us to book an appointment to get started!

Lead Funnels

Why would I need a Funnel?

Funnels do exactly what the name says. They take visitors and funnel them into a bucket. The bucket is then filled with individual visitor email addresses.

Businesses in the practice of using lead funnels often do most of their selling through email marketing. Funnels are much more effective at generating long-term email-friendly customers than buying a list of thousands of email addresses.

The reason we use funnels is email software is getting smarter at digging through all the emails every day and sending spam emails to the correct spam folder. 

When someone opts into an email list from a funnel, it gives you an added level of protection from your email showing up in the spam folder, and you have a higher chance of success in selling something to someone who is already showing that they’re interested in what you have to offer.

What do Lead Funnels Look like?

A lead funnel is a single and simple page that takes a visitor on a journey to becoming a recurring customer. This is different than a landing page, which is more informative & is not necessarily designed to take the prospect on any specific kind of journey. 

Generally, there’s a long page worth of text and images that the visitor reads through that educates the visitor on who you are or what you’re selling. When the visitor finally reaches the bottom, they’re asked for contact information in exchange for more information.

The next most popular version is the infamous “pop-up” which takes control of the viewer’s screen and forces them to take action to either sign up or exit.

In other cases, there is a 5-10 minute explanation video and a small form to fill out. The video option is growing exponentially, as video is one of the best sales tools. We highly recommend videography because videos tend to convert prospects into customers MUCH faster than images. If a picture says a thousand words, a video can tell tens of thousands of words! Video has become the hottest form of content online. Do not underestimate what it can do for your business!