Lead Funnel Design

Lead funnels are widely used today to capture and convert visitors into long term customers. The purpose of a lead funnel is to attract visitors with a free product or demonstation in exchange for their contact information. 

You see this everywhere. The most common lead funnel takes a customer down a short journey where that learn something quite intriguing. Then at the bottom of the page or the end of the video, that visitor can exchange their contact information for a free newsletter or document.

Why would I need a Funnel?

Funnels do exactly what the name says. They take visitors and funnel them into a bucket. The bucket is then filled with individual visitor email addresses.

Businesses in the practice of using lead funnels often do most of their selling through email marketing. Funnels are much more effective at generating long term email friendly customers than buying a list of thousands of email addresses.

The reason we use funnels is email software is getting smarter at digging through all the emails every day and sending spam emails to the correct spam folder. 

When someone opts into an email list from a funnel, it gives you an added level of protection from your email showing up in the spam folder, and you have a higher chance of success in selling something to someone who is already showing that they’re interested in what you have to offer.

What do Lead Funnels Look like?

A lead funnel is a single and simple page that takes a visitor into a journey to becoming a recurring customer.

Generally there’s a long page worth of text and images that the visitor reads through that educates the visitor on who you are or what you’re selling. When the visitor finally reaches the bottom, they’re asked for contact information in exchange for more information.

The next most popular version is the infamous “pop-up” that takes control of the viewer’s screen and forces them to take action to either sign up or exit out.

In other cases, there is a 5-10 minute explanation video and a small form to fill out. The video option is growing exponentially, as video is one of the best sales tools.