Why Our Clients Love Our Facebook Marketing Services:
Our Facebook Marketing company provides customized campaigns for small businesses. We know that the Facebook audience thinks & acts differently than other sites. We tailor your brand’s content to fit your target audience on the platform they care about.
Having a marketing agency utilize Facebook Groups for marketing is rare, even though it works very well! This is because most don’t have the staff or the know-how to do it. COSMarketing Agency also includes Facebook marketing as part of our strategy because we know that online groups are the current form of word of mouth.
Facebook’s (Meta’s) algorithms are always changing. We keep up with these algorithm changes so you don’t have to! Having us manage your Facebook marketing for you means a lot more time back for you to focus on growing your business. Best yet, if you struggle with getting raw content, you have access to our photography and videography team to shoot it for you!
When you work with COSMarketing Agency, you don’t just have a resource to do marketing for you, you have a true growth partner. We are invested in your success. That is why our clients stay with us 5x longer than your typical agency!
How We Build Brands On Facebook Effectively
Facebook Marketing Company
Your Facebook Business page is a prime location to create and grow your brand identity. Our primary objective is to raise awareness and create content that engages your customer base.
Every platform has an unique algorithm that it uses to determine what content is the most relevant and who should go viral.
On this page, you’ll learn about the different types of posts to use and why.
Also, take a look at our Facebook Advertising page. There, you’ll learn more about targeting by age and gender (demographics). You’ll also learn why pay-per-click ads are great.
Facebook Stills
What Are Facebook Stills?
Still posts are posts that are not moving (non-video posts). Usually they're either just text-based or image-based. We prefer to use images over text, as they are more popular on social platforms.
Why Do We Need Stills?
Still posts are important when you want to deliver one message. A still image might be easier for someone to read. It comes down to goals & the platform. We use still posts to fill in the gaps. We can make 2-5 still posts in the same time it takes us to edit one video.
What Happens With Stills?
They can be effective, especially when you use targeting (boosted posts). They're the most common type of posts and are expected by most audiences. If people are short on time they may perceive still posts as "quicker to go through" as well.
Facebook Reels
What Are Facebook Reels?
Reels are like videos but much shorter. These videos are typically under 20 seconds (usually about 10 to 15 seconds). These quick videos are shown on the main news feed and the reels section. They're surging in popularity and we tend to reach thousands of people with less ad dollars.
Why Do We Need Reels?
Reels are the cutting edge of new content on social media. Data shows most people are starting to prefer them over regular posts. It's typically a quicker way to get attention to your profiles. We can also cross-promote them to Instagram, which greatly increases the number of potential customers we can reach.
What Happens With Reels?
When we use reels to promote a business, we tend to reach a lot more people. Reels drive engagements. That drives website traffic & sales. You want engaged followers. Reels are a fun & effective way to do so. Also, we can use reels in the story feature & promote them across different social websites.
Facebook Story Posts
What Are Facebook Story Posts?
Story posts can be photos or videos. They are housed at the top of your newsfeed in those little circles. They're gone after 24 hours. As marketers, their short time-span gives us many interesting things we can do with this type of content.
Why Do We Need Story Posts?
They're good for special limited-time offers. They are also on a different part of the newsfeed, which means access to more people. They're getting more popular by the day. A lot of other companies are not using this, which gives our customers a serious edge over their competition.
What Happens With Story Posts?
Story posts help give your audience more value. They build authority since they're harder to do. People like seeing the latest content and stories give the appearance that "this is the latest and greatest thing the company is working on." Build authority online with content like story posts!
Facebook Video Posts
What Are Facebook Video Posts?
Videos are moving (dynamic) posts on social media. Anything that is not an image is considered a video post (except for GIFS). Videos are the hottest content on the market & the most difficult to produce!
Why Do We Need Video Posts?
We need videos because they get 3x the response vs still posts. The algorithms prefer it. Videos give a lot more info in a quick and fun way. They build value & trust faster. People know videos take A LOT longer to put together, so it makes you look VERY credible quickly.
What Happens With Video Posts?
When we boost a video it takes it to a whole other level! While the algorithms prefer videos, when you boost a video it gives it that much more reach! Video ads allow us to perform targeting. Targeting allows us to reach people in certain areas based on certain interests. We can also perform negative targeting to remove people who we don't want to see the video ads.
Want to know more about Facebook?
We offer many services when it comes to the largest social media platform. Facebook has over 2 Billion users per month, and less than 10% of those users are businesses. This makes the platform ripe for picking up more clients.
In addition to being a Facebook Marketing Company, we also offer Facebook Advertising services, Facebook Branding services, and Facebook Consultation services.