Google Search Engine Marketing

Google search engine marketing allows businesses to immediately target and siphon potential customers from search results. There are quite a few different types of Google and they are based off of your ad objectives.

Ads are widely used around the globe due to the ability to accurately measure your ad spend vs return on investment. If you’re in the long waiting line for SEO to start working, ads will give you a much needed boost.

Google Search Engine Marketing logo

Google Search Engine Marketing

Google is the world’s largest search engine!

Google Search is typically home to people who are making purchasing decisions.

As the LARGEST Search Engine out there they are home to BILLIONS of daily searches!

We include access to Google in most of our search marketing plans. We know that your prospects are using Google every day to find information & make decisions on who they want to connect & do business with!

Google Business Profiles

Previously known as Google MyBusiness (GMB), and Google+

Google search engine marketing graphic

What are Google Business Profiles?

Business Profiles are part of each search engine’s map section.

We build a business profile so that you can be seen and people can interact directly with your business without leaving the map.

It also gives you the ability to create posts, leave reviews, post pictures, launch engaging videos, & more!

Google My Business - google search engine marketing

Why use Google Business Profiles?

Google Business Profiles are the most popular section of search results.

They allow you to quickly out-rank your competition when optimized properly with your website.

These profiles are generally the best way to outrank giant enterprise-level corporations.

The more reviews we can drive to your business the higher ranking your Google Business profile will be as well.

Google search engine marketing graphic

What happens with Google Business Profiles?

You’ll start getting phone calls quickly and directly from people on Google Maps. 

With Google’s Business Profile you will be able to share your reputation and post messages and deals to drive more traffic.

There is also a direct messaging section that allows customers to reach out to you with questions. Answer them quickly as these are considered VERY hot leads!

Google Search Engine Analytics

In Google search engine marketing, this is the ultimate analytics tool for monitoring where your traffic is coming from. We use this tool to show us which search engines bring you the most traffic to your website.

Google Analytics - google search engine marketing

What are Google Analytics?

Analytics are measuring tools that we use to understand what’s going on with your website and what kind of traffic you have.

Understanding the data on users visiting your site will help us determine the best marketing avenues.

Analytics also tells us a lot about our audience that we can use to help aid in your branding & social media campaigns.

Google SEO Company Analytics - google search engine marketing

Why do we need analytics data?

Without analytics, we cannot effectively track how well our ads and Google search engine marketing are working.

We need to see if our efforts are bringing you traffic in order to adjust accordingly.

If your ads are struggling, this data will help us pinpoint the issues and make changes.

Our data will also help us understand your audience more. We can utilize this to help aid & adapt our Search Engine Marketing strategies as well! 

SEO Agency - google search engine marketing

What happens with Google Analytics?

With Search Engine analytics, we can see what pages customers are visiting, where they’re from, what devices they’re using, how long they’re visiting, and how they stumbled on your website.

This data is also crucial for diagnosing website bugs and issues. 

Our data helps us understand our audience to adapt & appeal to what they want.