Pinterest Advertising Agency
Pinterest is a discovery style platform that people use every single day to find cool new gadgets, gizmos, toys, tools, you name it.
Over half of all Pinterest’s users are on the platform specifically to make some sort of purchase, which is why it’s imperative that you share your products and services there. eCommerce is HOT and its not going to cool down anytime soon. The Covid19 pandemic did nothing but heat it up even hotter. If you operate a brick and mortar store, right now is the time to start using the ads feature.
Make sure you take a look at our Pinterest Marketing page to learn more about why you would want to use the platform for social media marketing.
What are Pinterest Ads?
Ads are a genuine way to instantaneously pin your products directly in front of your target audience. Ads are basically pins, except they’re shown as “sponsored” to get more views.
As “pinners” scroll through the platform, they’ll see sponsored pins from all the major retailers (another reason why you should be advertising as well). When you pay for an ad you effectively skip the long ling of waiting for people to organically “discover” your pins and boards..
Why Do We Need Ads?
We use ads to help us gauge interest in your products – funny how “interest” is pretty much the whole name of the platform. When you pay to place an ad in front of your audience, you’ll be able to see the level of engagement that audience will take.
If people start clicking on your ad and checking out your products then you’ll be able to learn more information about your own product in the eyes of your buyers. Ads are set up as campaigns, each one having a specific objective to complete.
Campaign Objectives are:
- Brand Awareness
- Video Views
- Consideration
- Conversions
- Catalog Sales
What Happens When We Run Pinterest Ads?
For each ad we rung, we’re given analytics to show us how the ad is performing. We then take the performance into consideration. If your ad is wildfire, and people are enjoying it and engaging with it, then we know you’re target audience is perfect and your product is valuable.
On the flip side, if there is next to no engagement with your ad, there could be a few problems that we will have to sort out. You might have the completely wrong audience targeted – which happens quite often with new product designers totally missing the mark on who they think will buy.
Sometimes the ad itself just isn’t intriguing enough to generate any engagement.
On the worst case scenario side, your product could just be not wanted. This is helpful if you haven’t gone into production yet and you’re gauging interest. Generally we do a TON of split tests and adjustments to your ad before we reach the worst case scenario.
Give us a call to learn more about the ad process and how much you should be spending on ads to generate real decision making data.