HELPING PEOPLE FIND YOUR WEBSITE
Search Engine Optimization and Marketing
SEO is an established art that many people claim to know how to do, but only a few have ever mastered it.
Search Engines are extremely powerful today because they direct people who are actively searching for something to a specific website that has what they are looking for.
Showing up on the most coveted page of search results (page 1) is not an easy feat. It takes months of optimization, content creation, and authority building to get there.
The great thing about working with COSMarketing Agency is that we bundle search marketing with content in our packages. This saves you money AND makes your campaign more effective!
Contact us to discuss utilizing Search for your brand!
Our Search Engine Services
Our Up Front Fair Notice.
Search Engine Marketing and Optimization is a long-term commitment to intense competition.
● We cannot guarantee when you will rank on the first page. There are many variables that affect your website’s ranking. Results can take 3 to 12 months depending on these variables.
● We are always at the mercy of Google’s algorithm changes, and Google keeps changing them to adapt to changing times and technology. What worked last year will not work today.
● You may not rank 1st place right away, some clients do, some don’t. It depends highly on your target market, where you’re located, and your competition.
● You’re going to lose rankings and gain rankings over time. Millions of businesses are paying for SEO. Some are wasting money on cheap offshore companies, while others are paying tens of thousands to defeat their competitors.
● You’re going to have our team with you each step of the way. We’ve been doing this for a long time and we have built relationships with other SEO gurus. When Google makes changes, we’re some of the first to know.
● You’re going to see incredible results when you do rank. Ranking organically on Google thanks to SEO opens the floodgates to unlimited customer traffic.
There are two types of SEO: On Page and Off Page.
Search Engine Optimization: On - Page
What is On-Page SEO?
On-page SEO is what we consider our “advanced website design.”
It’s when we modify your existing website or create a fully new website and code it specifically to match the keywords your potential clients are using.
This not only helps with the client experience but helps with your Search visibility.
Why do we need on-page SEO?
If your website doesn’t have SEO built into it, search engines such as Google, Bing, Yahoo, and DuckDuckGo won’t be able to understand what your website is about or who it is designed to attract. When this happens you won’t show up in any of the competitive keyword searches.
SEO can be the difference between thriving & closing your doors!
What happens with on-page SEO?
With the correct SEO team on your side, your website will be pushed in front of tens of thousands of potential customers that are actively searching for your products or services.
SEO has the best ROI you’ll ever see outside of investing in a startup company or winning the lottery!
Search Engine Optimization: Off - Page
What is off-page SEO?
Off Page SEO is part 2.
Once your website is understood by the search engines, we start reaching out to other websites and acquiring “back-links” to your site from many other relevant websites and directories.
Why do we need off-page SEO?
Search engines view off-page SEO as a popularity contest and use the number of other sites linking back to you as an “authority builder”.
The more quality and relevant backlinks you have, the stronger search engines see your authority.
What happens with off-page SEO?
Quality over Quantity.
We focus our efforts on quality backlinks that are much more relevant to your website and industry.
These take time to acquire and often cause your website to outrank very large competitors. In some cases, we’ve seen websites with 200 high-quality links outperform websites with a million junk links.
Search Engine Optimization Frequently Asked Questions
As always, we’re here and happy to help! Please take some time and read through our Search Engine Optimization Frequently Asked Questions list by clicking on the question closest to your concern to see our answers. Reach out to us if you don’t see an answer to your question.
Search marketing is what gives Google the info it needs along with social media. When paired together it catapults your brand!
Yes! It’s more and more important each day as your competition grows and the platform gets larger.
Google has deemed GMB essential to ranking. Without a GMB you may never reach the top of Google search. It’s also a valuable way for people to learn about you.
100% yes! Google reviews are the gold standard when it comes to reputation online. If you are highly rated among many people on Google your company gains instant authority and it helps significantly with your ranking.
There is no defined time frame to rank on Google. It depends on how aggressive you go with your campaign and how long it takes for Google to process the info we give it. We have seen brands rank on Google in as little as 3 to 6 months, sometimes more. That mainly depends on Google itself.
Yes, we do! We also provide coverage on Yahoo, Bing, and Duck Duck Go.
They feed off each other well. Google likes to see active SEO and activity on Google also. Your website activity also factors in. Without SEO your Google ads will be far more expensive as well.
Google is synonymous with searching and information. If you are not on Google these days essentially your business does not exist.
More people will find your company if you utilize our Google and SEO services. Better ranking means more clients. If you are not top of the list on the 1st page of every relevant search on Google it becomes VERY difficult for people to find you. If they cannot find you they cannot buy from you, simple as that!
GMB is Google’s listing. It is there in the “map pack” when you search on Google. There you can see reviews, photos, posts, and more!
A mix of search marketing (SEO), Google, and social media. Combining multiple platforms is how we help you rank online faster.
We utilize consistent quality content on all platforms. Knowing the right keywords along with it is essential and so is understanding your audience. The more we know about your ideal prospects the more likely we are to give them what they need to take action.
That depends on your industry and goals. We recommend at least $400-$500 a month in Google ads to start with. If you are able to do more you can be a lot more competitive. Keep in mind that when paired with SEO your average cost per click goes down (this data was taken from our campaigns).