Why should my business be on YouTube if we already use other social media?

YouTube isn’t just a social media platform; it is the second-largest search engine in the world right behind Google. While platforms like Meta are great for passive scrolling, YouTube allows you to capture “high-intent” viewers who are actively searching for answers, tutorials, or services in your industry. Plus, well-optimized YouTube videos can continue to rank and drive traffic to your website for years after they are posted.