Read this article to learn about how hiring an agency vs an in-house team can save you a massive amount of money! In marketing and advertising, the world moves fast. Businesses face the critical decision of how to manage well. Should you build an in-house team, or does hiring an agency bring more bang for your buck? At COSMarketing Agency, we’re here to guide you through this decision.Â
Consider the Cost of Salaries vs Hiring an Agency:
When weighing the options between an in-house team and an agency, the cost is key. It cannot be overstated. This team is comprehensive. It includes a Marketing Manager, Social Media Manager, and SEO Manager, along with a writer and designer. The team’s salaries alone are over $200,000 each year. Add to that the requirement for a dedicated web development team, and the costs continue to soar.
Hiring a professional marketing agency could cost $2,000 to $10,000 per month. The cost depends on the breadth of services needed. This approach gives access to a full staff of professionals. They cost a fraction of in-house employees. The savings are clear. They are in the tens of thousands, if not more, each year.
Payrolling with the Punches:
The expenses of maintaining an in-house team extend beyond mere salaries. Taxes, healthcare, training, vacation, and sick leave add to the cost. They inflate your bill. Training new hires also takes time and resources. It pulls them away from your core business, which hurts your bottom line.
The High Costs of Hi-Tech:
Technology plays an indispensable role in today’s marketing world. Each of your in-house team members will need hardware, software, and ongoing IT support. This will add $1,000 to $2,000 per employee in tech costs. Partnerships with agencies eliminate this cost. Agencies come with their modern tools and systems.
Market Your Business More Efficiently by Hiring an Agency:
Hiring an agency has clear cost-saving benefits. It can also boost your ROI. This is through efficient, targeted marketing. Agencies are good at making leads. They also optimize your budget. They make sure you get the best results. They are experts at doing multiple things at once. They can run PPC campaigns, email marketing, social media, and blog content creation. They do it all with a unified voice and strategy. This is hard to do with a small in-house team.
Do What You Do Best:
Ultimately, the objective of hiring an agency is to enable you to focus on what you do best: running your business. Avoid the pitfalls of stretching your resources too thin. Working with an agency allows for clear expectations. You can set goals and see tangible results. It avoids the cost of employing, training, and equipping a dedicated team.
Most Frequently Asked Questions (FAQ)
A: Not at all. A reputable agency works as an extension of your team. It aligns closely with your business goals and keeps you in regular touch. You’ll set the strategy and approve content, ensuring your vision is always at the forefront.
A: At first, it might seem so. But, when you add in salaries, benefits, onboarding, tech, and training for an in-house team, hiring an agency costs less. Agencies bring a diverse skill set for a fraction of the cost of building a similarly capable in-house team.
Conclusion:
Choosing between an in-house team and hiring an agency is a significant decision for any business leader. Partnering with an agency like COSMarketing Agency has two big benefits. It saves costs and frees you to focus on your business’s core operations. This ensures that your marketing efforts are in good hands. Choose a partnership that lets you use expertise, innovation, and efficiency. And, it saves a TON of money!
Let’s work together to make powerful marketing strategies. They will drive your business forward. Contact us today at 407-334-9378 to book an appointment with our team.
