Search marketing trends like mobile-first indexing, voice search, and Google’s preference for helpful content all impact how customers find you. By refreshing your keyword strategy, optimizing your website for mobile use, and creating content that answers customer questions, you can align your marketing to fit these trends. At COSMarketing Agency, we help businesses like yours to always stay one step ahead.
How to Align Your Marketing to Search Marketing Trends
Have you ever wondered how some businesses appear first, at the top, when you search for something on Google, Bing, or the like? It’s all about staying up-to-date with search marketing trends. At COSMarketing Agency, we can guide your business through these changes and keep you more visible online.
Let’s explore why these search marketing trends are important. We’ll also share some tips on how you can keep your marketing game strong.
Why Search Marketing Trends Matter
Imagine you have a store, and people start using a new road to get to it from lots of new places. If you don’t know about this road, you might miss out on opportunities to use billboards to attract customers. New search marketing trends on the internet can work the same way.
Search trends are like those new roads. Google’s updates, the way people search, and seasonal patterns are all parts of the journey. Staying on top of these things means you make it easier for more people to find your business.
Search Marketing Trend Breakdown (October Focus)
- Mobile-First Indexing: People are using their phones more than computers to look things up online. Making sure your website is mobile friendly is super important!
- Voice Search: With voice search AI like Siri, Copilot, and Alexa, more people are asking questions aloud instead of typing. This means it’s important to use natural-sounding phrases on your website.
- Helpful Content Wins: Google loves content that answers questions and helps people. That’s why it’s like that friend who always knows the answers.
- Local Searches: As the holiday season approaches, searches like “roof repair near me,” “local spa deals,” or “Fall holiday sales,” skyrocket. This is your chance to be seen.
Actionable Alignment Tips
Here are some tips you can use to make the most of current search marketing trends:
- Refresh Your Keywords: Think about what questions people are asking or what they’re searching for, especially during the holiday season. Then use those phrases on your website, in blogs, and on social media posts.
- Make Your Website Mobile-friendly: Check if your website looks good and works fast on phones. A slow or clunky website that isn’t made for mobile screens can turn people away.
- Answer Questions: Create blog posts or pages on your website (like an FAQ page) that answer common questions. This can help get your website featured at the top of search results.
- Spot Hot Topics with Google Trends: Use Google Trends to see what’s becoming popular in your business area, and talk about those topics online!
Free Search Marketing Audit
At COSMarketing Agency, we’re not just here to cheer you on; we’re here to roll up our sleeves and help you take your business to the next level. We can offer you a current audit of how your marketing is doing, plan fresh content that catches people’s attention, and tweak your SEO strategy to make sure you’re getting noticed by customers and search engines.
Stay ahead of the game and keep your business buzzing online! We’re offering a Free October Search Marketing Audit, or you can schedule a strategy session to align your marketing with the latest search trends. Together, let’s make sure your business gets noticed and loved online. Email us at COSMarketingAgency@gmail.com, call 407-334-9378, or use the calendar link below.
