COSMarketing Agency is offering free social media audits this October to help them start posting with purpose. A social media audit reviews your profiles, analyzes engagement and reach, identifies content that works best, and provides specific recommendations to improve your online presence before the busy holiday season.Â
Free Social Media Audit: Are You Posting With Purpose?
Are you posting on social media just to post something? Many small business owners feel pressure to stay active online. However, random posting without a plan can hurt your business more than help it. If you’re posting without purpose, you’re missing out on real opportunities to connect with customers and grow your business.
This is where a social media audit comes in. This October, COSMarketing Agency is offering free social media audits to small businesses across Central Florida and beyond. We want to help you discover if your social media is working as hard as you are.
What Is a Social Media Audit?
A social media audit is like a checkup at the doctor, but for your social media presence. A social media audit looks at all your social media accounts to see how well they’re performing.
During a social media audit, we review Meta (Facebook, Instagram, and Threads), Twitter, LinkedIn, and any other platforms where your business has a presence. We check if your branding and message look consistent across all platforms, see how many people engage with your posts, and figure out which content works for your audience.
A good social media audit answers important questions like:Â
- Are people actually seeing your posts?Â
- Do your profiles clearly show what your business does?Â
- Are you reaching the right customers?Â
- Is your content helping you meet business goals?
Why Posting With Purpose Matters More Than Posting Often
Many business owners think they need to post every day to succeed on social media. But randomly posting content to fill your feed can actually work against you. When you post without a clear strategy, several problems can appear.
First, your brand message gets confused. If you post a funny meme on Monday, a serious tip on Tuesday, then a random photo on Wednesday, people might not know what your business is about. This confusion makes it harder for customers to trust and remember you and your business
Second, posting without purpose leads to lower engagement. Social media platforms want to feature posts with content that gets likes, comments, and shares. If your posts don’t get much engagement because they’re not connecting with your audience, the platforms will show your content to fewer people.
Third, you miss chances to turn followers into customers. Every post is an opportunity to guide people to buy your products or services. But if your posts don’t have a clear purpose or call to action, they’re less likely to work with you.
When you post with purpose, everything changes. Your content tells a clear story about your business. Your engagement goes up because people can now connect with your message. Most importantly, more of your followers will become paying customers.
What COSMarketing’s Free Social Media Audit Includes
COSMarketing Agency’s October social media audit provides a deep dive into every part of your social media presence to give you usable insights.
We start by reviewing your profile branding and bios. Then we check if your logo, colors, and messaging look the same across all platforms.
Next, we analyze your post frequency, engagement rates, and reach. We look at how often you’re posting, how many people are liking and commenting on your content, and how far your posts are going.Â
We also identify your top-performing content and areas that need improvement. Some of your posts might be getting lots of engagement while others are being ignored. We determine why some content works better than others.
Finally, we provide detailed, useful recommendations for improvement. This includes suggestions for content, themes that match your business goals, hashtags that will help more people find you, and the right tone of voice for your business.
October Is the Perfect Time for Your Social Media Audit
Doing this in October isn’t random. With the holiday shopping season starting earlier every year, businesses need to be ready. If your social media isn’t optimized now, you’ll miss out on the biggest annual sales period.
Getting your social media strategy right before the holidays means you can create better seasonal content, effectively use trending hashtags, and reach customers as soon as they’re ready to buy. Businesses that prepare now open themselves to getting better results during the holiday rush.
Why Choose COSMarketing Agency
At COSMarketing Agency, we don’t believe in one-size-fits-all solutions. Every business is different, and all social media strategies should be too. We work with you to understand your specific goals, your target audience, and what makes your business special.
Our team provides hands-on, personalized recommendations based on real data from your accounts. You won’t get generic advice that could apply to any business. Instead, you’ll receive detailed, useful steps created just for your company.
Don’t let another month go by posting without a plan. Our free social media audit will show you exactly where you stand and give you a clear roadmap for improvement.
Book your free social media audit today by emailing us at COSMarketingAgency@gmail.com, calling 407-334-9378, or using the calendar link below.
