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How Does a Google Business Profile Impact Search Ranking?

Running a business isn’t just about selling stuff anymore; it’s about making sure people can find you online. You can pay for ads or try to make your website super cool for Google, but there’s a secret weapon a lot of shop owners aren’t using yet. It’s called a Google Business Profile (GBP) profile, and it can really help you climb up Google’s search ladder to wave hello from the front page.

At COSMarketing Agency, we’ve seen firsthand how a well-made GBP profile makes a huge difference. Let’s dive into how a Google Business Profile profile can be the puzzle piece you’ve been missing.

What’s Google Business Profile Anyway?

Google Business Profile is like your online business card that pops up when people are searching for what you do. Imagine someone is looking for a “birthday cake shop near me.” If you run a bakery and have a GBP profile set up right, your shop will show up in their search. It’s like having a big, shiny sign in the virtual world of Google Street.

Why is Google Business Profile so Important?

Let’s say your website is a sexy car. On-page SEO (the steps you take to make your website Google-friendly) are your wheels, helping you glide around. Ads are like the paint job on your car, trying to catch everyone’s eye. A GBP profile? That’s a turbocharged engine! It boosts everything else you’re doing, giving you the speed you need to get ahead.

With COSMarketing Agency, we go all in on your GBP. Always custom, always shiny, just for your business. No cookie-cutter stuff here.

How Does a Google Business Profile Impact Search Ranking?

The Secret Sauce: Visibility and Keywords

Having a GBP means you’re telling Google exactly where you are and what you do. But it’s not enough to just be on the map, you need to be easy to spot. We use keywords, which are like secret codes that tell Google, “Hey, this business is exactly what our searcher is looking for!”

At COSMarketing Agency, we figure out what those secret codes are for your business, then we place them all over your Google Business Profile profile.

Fresh Content: The Cherry on Top

Google loves fresh content. It’s like bread right out of the oven. That’s why at COSMarketing Agency, we help you keep your GBP updated with new posts, offers, and replies to reviews. 

Updating your GBP profile can be as tiring as doing a million push-ups, but the COSMarketing Agency team’s got your back. We create high-quality, super-relevant content that tells Google – and your customers – that you’re the boss when it comes to what you do.

Reviews, Going Local, and Your Google Business Profile Profile

Every time someone leaves a review, Google takes notice. Good or bad, it’s your time to shine. Responding to reviews shows you’re a real person who cares, and Google likes that. We help you handle the feedback like a pro, making sure your buyers feel super special and heard.

And don’t forget the neighborhood love. For local businesses like the ones we support in Central Florida, a GBP puts you on the virtual map of your area. You get to show up when people are looking around your block, which can lead to more hi-fives and “hellos” from local customers.

The COSMarketing Agency Difference

We’re glued to Google’s every move, always learning their newest dance steps so we can sway along the ever-changing rhythms of the internet. With us, your business isn’t just listed; it’s shining like a disco ball.

Ready to give your search ranking a power-up with Google Business Profile? Reach out to COSMarketing Agency and let’s chat about how we can turn your GBP into a spotlight just for your biz. Get in touch today for your FREE marketing assessment. You can call or text 407-334-9378, email us at COSMarketingAgency@gmail.com, or use the calendar link below.

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