Today, we’re diving into how to make your website stand out on Google Search. Imagine your website is a store, and Google is a big city full of them. You want your store to be easy to find, look inviting, and have lots of happy customers. So, how do you make your website the talk of the town by 2025? Focus on three key things: trust, speed, and fresh content.
Trust: Your Website’s Good Reputation and Google Search Ranking
First off, Google search loves websites that seem trustworthy. Think of it like making a new friend; you want to know they’re honest and real. For your website, this means sharing stories or information based on real experiences. It’s like if you were telling someone how to bake a cake because you’ve done it a bunch of times. Show pictures of your cakes, share your secret tips, and talk about what went wrong when you forgot the sugar that one time!
Also, tell everyone who’s writing the stories. It’s like saying, “Hi, I’m Alex, and I’m a cake-baking expert.” And if you mention facts or advice, it’s like saying, “My grandma taught me this, and here’s her famous cookbook to prove it.” Linking to places where people can learn more about what you’re talking about helps Google see you’re a good friend sharing honest advice.
Speed: Make Your Website Super Fast
Next, think about waiting in line at a store. If it’s slow, you might leave, right? Google doesn’t want that for websites. They check if your website is like a fast-moving line. This means your website should open quickly and look good on phones, too. Everyone’s using their phones to look stuff up, so your website has to be easy to read and use on a small screen. You wouldn’t want to squish an entire menu onto a tiny napkin, would you?
Here’s a tip: ask friends or family to visit your website on their phones and tell you if it’s easy to use or super slow. If it’s slow, it might need some fixing to make it faster and friendlier.
There are also free website speed tests that you can utilize to your advantage. Our preferred speed test platform is GT Metrix.Â
Fresh Content: Keep Things New and Exciting for Google Search
Did you ever visit a favorite store and find everything the same as last time? It’s a bit boring, right? Google thinks the same about websites. Keeping your website’s content fresh and exciting is like decorating your store for holidays or bringing in new products. It tells Google, “Hey, there’s always something happening here!”
Refreshing old blog posts is a great start. Maybe you wrote about the top 10 video games last year. You can update it with the latest games or add new advice. It’s like telling your friends the latest news instead of old stories they’ve already heard.
Bring It All Together
So, remember these three things to make your website stand out on Google Search:
- Be Trustworthy: Share real stories and advice, and show who’s behind them.
- Be Fast: Make sure your website loads quickly and is easy to use, especially on phones.
- Keep It Fresh: Update old content and always add new, exciting things.
Keeping your site honest, fast, and up to date will make Google and your visitors happy. And when they’re happy, they’re more likely to come back and bring friends. That’s how you make your website the popular spot in Google’s big city.
COSMarketing Agency knows all about making websites shine on Google. We’re like your friendly neighborhood guides, helping you spruce up your digital space to attract more visitors. To schedule a FREE marketing assessment, you can email us at COSMarketingAgency@gmail.com, call 407-334-9378, or use the calendar link below.
