Are you wondering about ways to advertise without being too pushy? Here at COSMarketing Agency, we look at all kinds of ads and see what’s best for your business. One type we really think is cool is called “native ads.”
You’ve probably seen these ads while reading blog posts or articles online, maybe without even realizing it, because they blend in with the other stuff you’re reading.
What Are Native Ads?
Native ads are a type of advertising that matches the form and function of the platform upon which they appear. In other words, these ads are like chameleons – they blend in with the other content on a webpage, so they don’t stick out like a sore thumb.
They’re not like those big, flashy banners that scream “I’M AN AD!” Instead, they’re like a friendly person you meet at a party who fits right in with the conversation.
Here’s why native ads are advantageous:
Pros:
- They Don’t Interrupt: When you’re reading a blog and learning new stuff, a native ad can pop up like it’s part of the story. You might even want to click it because it’s interesting and not yelling at you to “BUY NOW!”
- Friendly Feeling: Since these types of ads aren’t pushy, you feel more welcome. It’s like they invite you to learn about something rather than demanding you to look at them.
- Cost-Effective: Compared to other ads, like those pay-per-click (PPC) ones, native ads can be easier on your wallet. While PPC ads are all fighting to be at the top of your Google search, native ads just chill with the content where people already are.
Cons:
- Not For Quick Searches: If you want someone to find your business right away when they search on Google, native ads might not do the trick. They’re not the ones that appear at the top of a search result, so you need a different strategy for that.
- Depends on Content: For native ads to work, they need to be on websites where people read lots of stuff. If the content isn’t great or doesn’t fit your ad, it might not work out so well.
COSMarketing Agency and Native Ads
We get how important it is to use advertising that doesn’t annoy people. We also know each business is different and needs its special plan. That’s why, at COSMarketing Agency, we make sure all the content we create for you is 100% custom. We never recycle content – your business is unique, and your ads should be too!
When we use native ads, we craft them to feel right at home with whatever blog post or article they’re in. We make sure they’re the right fit, talking about topics that readers are already interested in.
For some businesses, native ads are like having a friendly chat with potential customers, while PPC is more like making a big announcement over a bullhorn. Both ways can be good, it just depends on what you need and what’s best for your company.
Native Ads and You
If you’re a business that likes being part of the conversation, native ads could be a good fit for you. They’re less about shouting from the rooftops and more about joining the chat. But remember, they won’t be the first thing someone sees in a Google search – that’s a job for other types of advertising. And if the content they’re in isn’t top-notch, they might not do much for you.
Here at COSMarketing Agency, we’re pros at figuring out the ad puzzle, and we’ll make sure to fit the right pieces together for your business with content that’s made just for you. To learn more, and schedule a FREE marketing assessment, you can email us at COSMarketingAgency@gmail.com, call or text 407-334-9378, or use the calendar link below.
