Time is running out! We’re already halfway through 2025, and if you haven’t updated your brand marketing strategy yet, you’re falling behind. Your competitors are making moves right now while you’re still using old tactics from last year.
Don’t panic – there’s still time to catch up and even get ahead. But you need to act fast. The second half of 2025 is when smart businesses make the changes that will carry them into 2026 as market leaders.
Why The Second Half Of 2025 Is Make-or-Break Time for Brand Marketing
Think about it. January feels like yesterday, but it’s already August. Before you know it, we’ll be planning for 2026. The businesses that update their brand marketing strategies now will dominate search results while others scramble to catch up.
Your customers are changing how they search and shop. Google keeps updating its rules. Social media platforms add new features every month. If you’re not keeping up, you’re getting left behind.
Update Your Social Media Profiles – Don’t Get Left Behind!
Here’s something most businesses miss: social media sites are getting more complex every month. They add new features, change their layouts, and update how they show content to users. Your competitors are updating their profiles to match these changes. Are you?
Right now, you need to check every single social media profile your business has. Update your bio, add new photos, and make sure all your contact information is correct. Look for new sections you can fill out. Old, incomplete profiles make your business look like it’s not paying attention.
The New Rule: Use Fewer Hashtags
Stop using 30 hashtags on every post! This isn’t 2023 anymore. Social media algorithms are smarter now. They can understand what’s in your content without you telling them with a bunch of hashtags.
In the second half of 2025, using too many hashtags hurts your brand marketing efforts. The algorithms get confused when you use hashtags that don’t match your content. Instead of helping people find your posts, you’re making it harder.
Here’s what works now: use 3-5 hashtags that perfectly match your content. Make sure they’re relevant to your business and your audience. Quality beats quantity every time.
Business Listings: Focus On Brand Marketing, Google Loves
Google looks at certain business listing sites as trusted sources. When your business is listed on these sites with correct information, Google sees your business as more trustworthy. This helps you rank higher in search results.
Don’t try to be on every business listing site. Instead, pick the top sites that matter most to Google. Make sure your business name, address, and phone number are exactly the same on all of them. Any differences confuse Google and hurt your rankings.
Get software or systems to help you manage these listings. Trying to update everything by hand takes too much time and leads to mistakes. Smart businesses use tools to keep everything consistent and up-to-date.
Your Google Business Profile Is Your Secret Weapon
Your Google Business Profile might be the most important part of your brand marketing strategy. When people search for businesses like yours, your profile is often the first thing they see. If it’s not updated and optimized, you’re losing customers to competitors.
Make sure every section of your profile is filled out completely. Add photos of your business, your products, and your team. Write a description that tells people exactly what you do and why they should choose you.
But here’s the key: you need to post content to your Google Business Profile regularly. This isn’t just a “set it and forget it” tool. Google wants to see that your business is active and engaged.
Don’t Wait – Your Competitors Won’t
Every day you wait to update your brand marketing strategy is another day your competitors get ahead. The second half of 2025 is your chance to make the changes that will set you up for success.Â
To schedule a FREE marketing assessment, you can call 407-334-9378, email us at COSMarketingAgency@gmail.com, or use the calendar link below.
