Covering critical audit areas from mobile-friendly websites and SEO to social media consistency and effective ads, the blog addresses common 2025 marketing missteps and how to address them as we enter 2026. This blog encourages making smart, informed adjustments for a prosperous new year.
How to Audit Your Marketing: What to Do Differently in 2026
As the end of 2025 draws near, it’s time for some serious thinking about your marketing. Don’t worry; it’s all about giving your business a leg-up for the coming new year!
Ready? Let’s dive in!
Why December Is Audit Time
With the new year coming, you’re probably going over your budget and future goals. Now’s your chance to make changes to start the next year fresh! Here are the things COSMarketing Agency suggests that you explore
Your Marketing Checklist
Your Website
Your website is your business’s virtual front door. If it’s not up to par, you might as well be covering the windows in brown paper. Here are the things to explore:
- Mobile-Friendly: Can customers use your site easily on their phones and tablets?
- Speed: Does it load quickly?
- Conversion: Are visitors becoming customers?
SEO
Search Engine Optimization is key to getting eyes on your business online. If you don’t manage your SEO, it’s like leaving the “closed” sign on your door all day.
- Keywords: Do you show up in Google when locals search for what you do?
Social Media
Not being present and consistent on social media is like using two cans on a string instead of a real phone.
- Consistency: Are you posting regularly?
- Engagement: Are you responding to and chatting with followers?
- Brand Voice: Do you sound like YOU and your business in your posts?
Ads
Advertising needs to be consistent to be most effective, especially across social media and online.
- ROI: Do you know if your ads bring in more money than they cost?
- Audience: Are you reaching the folks who actually want your services?
Branding
It’s important that your business presents itself clearly, with specific intent and messaging.
- Visual Identity: Does everything from your business cards to your website look like it belongs together?
Lead Tracking
You need to stay on top of the leads you get.
- Follow-Up: When someone’s interested in what you offer, do you keep the conversation going?
Oops! Let’s Fix Those 2025 Marketing Mistakes
Here are fixes to common problems that business owners that COSMarketing Agency works with encounter.
- Inconsistent Posts: If you’re forgetting to update your social media sites regularly, it’s like winking in the dark. You might as well be invisible.
- Outdated Listings: Your Google business profile should be fresh.
- Weak CTAs: CTAs, or “calls to action”, are directions that say “click here!” Make certain that they’re clear.
- Ignoring Old Stuff: Use what you’ve got! Share your happy customer reviews, and turn old blog posts into shiny new social media content.
Your Next Move
Need to get a little help? You can book a free audit or strategy session with COSMarketing Agency. Email us at COSMarketingAgency@gmail.com, call 407-334-9378, or use the calendar link below
Check out our portfolio and testimonials to see why we’re the ideal team for your business. Together, we’ll make sure your marketing is ready to rock in 2026.
