If you’re running a business and not yet using short-form videos – aka reels – in your marketing, you’re missing out! These videos are the secret sauce to making your brand shine on social media platforms like Facebook, Instagram, and YouTube.Â
Reels are quick clips that can tell a story, explain a product, or just make people laugh, all in a few seconds or minutes.
Why Reels Rock!
First off, people love watching videos. It’s easier and way more fun than reading a long article. And guess what? Now, platforms allow Reels to be up to 3 minutes long. This means you can play around and test new ideas that can catch your audience’s attention even more!
More Reasons to Post Reels
- Quick to Consume: In today’s busy world, not everyone has time to watch a 20-minute video. But 1 to 3 minutes? Absolutely!
- Get Your Message Across Fast: You can say a lot with a little. A well-made short video can deliver your message quickly and effectively.
- Boost Engagement: These videos make people want to watch, like, share, and comment. That’s a lot of interaction with your brand!
- Perfect for Mobile: Most people use their phones to browse social media. Short videos look great on small screens and don’t take forever to load.
- Show Your Brand’s Personality: Whether you’re all about being fun, serious, helpful, or creative, a short video is a perfect way to show who you are.
Longer Shorts? Yes, Please!
Now that some platforms allow longer “short” videos, up to 3 minutes, it’s a fantastic opportunity to dive deeper into your content. This doesn’t mean they’re any less catchy. Instead, it gives you a little extra time to tell a story, showcase a product, or share a tip without rushing.
COSMarketing Agency and Custom Content
At COSMarketing Agency, custom content is our bread and butter! We don’t do cookie-cutter work. Whether it’s social media management or professional photo and video services, everything is tailored specifically to your business. We create videos that reflect what you do and who you are, making your brand unforgettable.
Tips for Killer Reels
Looking for more ideas about creating short-form videos? Here are a few pointers to get you started.
- Know Your Audience: Who are they? What do they like? Keep them in mind when creating your video.
- Plan It Out: A little planning goes a long way. Even a short video benefits from a script or storyboard.
- Keep It Simple: Focus on one message or idea. Don’t overcomplicate it.
- Be Creative: This is your chance to stand out. Be bold, be different!
Call to Action: Don’t forget to tell your viewers what to do next. Like, follow, visit your website – it’s up to you!
It’s Time to Start Filming!
There’s never been a better time to experiment with reels. With platforms offering up to 3 minutes for your reels, the arena is wide open for testing new, creative types of content.Â
So, what are you waiting for? Grab your camera, get in front of your computer or tablet, plan your content, and start making those short-form videos. Your audience is waiting to see what you’ll come up with next!Â
If you need a hand, you know how to get hold of COSMarketing Agency. We’re ready to help your business grow, one video at a time. To learn more, schedule your FREE marketing assessment! You can email us at COSMarketingAgency@gmail.com, call or text 407-334-9378, or use the calendar link below.
