Google Business Profile (GBP) is a free tool from Google that helps local businesses get found online. Think of it as your business’s home on Google. When people search for businesses like yours, your GBP shows up with important details like your address, hours, phone number, website, and photos.
At COSMarketing Agency, we know that a well-managed GBP is not just a nice-to-have – it’s a must-have for local businesses wanting to be found online.
How Google Business Profile Affects Your Search Ranking
Here’s the truth: Google loves local businesses. When someone searches for “coffee shop near me” or “plumber in Denver,” Google wants to show them the best local options.
A complete and active Google Business Profile sends strong signals to Google that your business is:
- Real and trustworthy
- Actively serving customers
- Relevant to local searchers
When Google sees these signals, it’s more likely to show your business in:
- The local “3-pack” (those three businesses shown on maps at the top of search results)
- Regular search results
- Google Maps
Businesses with complete GBPs are 70% more likely to attract local visits from customers. That’s real traffic walking through your door!
Why Managing Your GBP Takes Expertise
Many business owners create a Google Business Profile and then forget about it. Big mistake! Your GBP needs regular attention to work its magic on your search ranking.
A well-managed GBP needs:
- Regular updates to hours, services, and business info
- Fresh photos that show your business at its best
- Quick responses to questions from potential customers
- Consistent posting of updates, offers, and news
This ongoing work takes time, time that busy business owners often don’t have. That’s where having experts like COSMarketing Agency can make all the difference.
Content Is King On Your GBP
The content you put on your Google Business Profile matters – a lot! Google reads everything on your profile to understand what your business does and who should see it.
Your GBP content should include:
- Clear descriptions of your services using words your customers search for
- Posts about new products, special offers, or events
- Photos that show your business, products, team, and happy customers
- Answers to common questions
Unlike other agencies that use templates, COSMarketing Agency creates 100% original material for every client. We write content that sounds like you and speaks directly to your customers.
Reviews: Your Secret Weapon
Reviews on your Google Business Profile do two huge things:
- They build trust with potential customers
- They tell Google your business is active and valued
Getting more good reviews starts with providing great service, but it also requires a plan. You need to:
- Ask happy customers for reviews
- Respond to ALL reviews (yes, even the bad ones)
- Thank reviewers for their feedback
- Address problems mentioned in negative reviews
When you respond to reviews, you show Google and customers that you care about service. This can directly improve your search ranking.
Google Business Profile Works Better With Friends
Your GBP works even harder when paired with other Google marketing tools:
- Google Ads: Paid ads that show up when people search for businesses like yours
- Google Search Optimization: Improving your website to rank higher in search results
- Google Maps Marketing: Special strategies to get your business seen more on Google Maps
- Local Service Ads: Ads that highlight your Google reviews and guarantee
Together, these tools create a complete Google marketing strategy that puts your business in front of more customers.
Ready To Boost Your Local Search Ranking?
Managing a Google Business Profile the right way takes time, knowledge, and consistent effort. But the results are worth it: more visibility, more customers, and more growth for your business.
At COSMarketing Agency, we create custom Google marketing plans for local businesses. Our team handles everything from setting up and optimizing your GBP to creating the original content that makes your business stand out.
Ready to see how a professionally managed Google Business Profile can impact your search ranking? To learn more and schedule a FREE marketing assessment, you can call or text 407-334-9378; email us at COSMarketingAgency@gmail.com, or use the calendar link below.
