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Social Media Marketing and Management
When companies come to us, the first question asked is typically “which social media accounts should we be using?”
We prefer our clients to at a bare minimum have the top 5. YouTube, Facebook, Instagram, Twitter, and LinkedIn. Depending on your unique business, Pinterest holds a serious amount of power when marketing specific products.
All our work is unique, we NEVER reuse content. We custom-make all posts because you deserve better.
What You Can Expect With Social Media Management:
When you work with our Social Media Management team you get a dedicated group invested in our success. We keep our clients on average 5x longer than most agencies for a reason, we get results! Social media is a long-term strategy & we are there for you every step of the way. We keep you involved every step of the way so you know what we’re doing & why we’re doing it. We never make false promises & we are very reliable & consistent.
Social Media Management is a long-term growth strategy. Nobody goes viral overnight, no matter what you hear online. It takes hard work, time, & the right content to reach a massive audience. Our company is less concerned with reaching just any random person. We want to connect your brand with the right prospects on social media. That means we employ targeting in most of our social media marketing plans.
We especially recommend targeting YouTube, as it’s not just a social media site, it’s also used as a search engine. We can’t believe how often we talk to businesses & they are not using or underutilizing YouTube. This makes it a very smart choice to use it for your brand. Right now YouTube ads are more cost-effective than most social sites but that won’t last forever. Take advantage of how cost-effective this is now!
Facebook Marketing Agency
Facebook boasts one of the largest user bases. As the largest social media site on the internet today, Facebook has more than two billion users per month.
More than 200 million businesses are currently taking advantage of Facebook (META) tools and over 7 Million are using paid ads to promote their businesses.
Facebook is very simple to get started with, however without a strong strategy thats focuses on “engagements,” you will have a hard time finding your way to success.
Click the link to learn more about Facebook Marketing.
YouTube Marketing Agency
YouTube is the second largest search engine in the world, next to its owner: Google. Over two million users login and watch over a “BILLION” hours of video each day.
You’ll see us mention YouTube very often. It’s just so powerful that we cannot ignore it. When using video marketing properly, your business will attract 3x more attention from your potential buyers.
Click the link to learn more about YouTube Marketing.
Instagram Marketing Agency
Instagram is a purely visual-style platform. If your business has products or services, you need to share eye-catching and engaging photos on Instagram. On the IG app you’ll find multiple forms of media from photos to reels, and even live videos.
Instagram has recently announced that they have shifted to become a video content priority platform.
Many users are confused and struggling to keep up with the new video-based search algorithm inside. The platform is suffering from growing pains, however, the people who have trained marketers at their fingertips and taking wild advantage of the current chaos.
Click the link to learn more about Instagram Marketing.
Pinterest Marketing Agency
Pinterest is typically used by creators of products.
The platform is widely known for artists and do-it-yourself users to find inspiration. The idea is for users to “Pin” things that they are interested in. The products that get pinned have a 7x chance of being bought. Pinterest has over 450 million monthly users.
If you have a product for sale, Pinterest is an absolute must. You’ll find it to be a quick way to be able to generate a crowd of interested buyers. If your product is still in development it will also help you gauge interest and possibly make much-needed alterations before you’ve finished your product design process.
Click the link to learn more about Pinterest Marketing.
Twitter Marketing Agency
Twitter is a platform that is always in the news. Why? Because Twitter actually serves as a news platform for almost half a billion monthly users.
Besides that, major search engines love to crawl through tweets and retweets of information.
The tweeting crowd is a unique crowd. However, it is widely known that most of its own users do not use any other platform. By not marketing your products and services on Twitter, you’re actually missing out on 400 million pairs of eyes.
Click the link to learn more about Twitter Marketing.
LinkedIn Marketing Agency
LinkedIn is the business social media network for professionals looking to get away from all the other platform drama.
What started once as a job search engine, is now a major platform for industry experts sharing their own personal brands. The platform currently hosts 250 million professionals on a monthly basis.
LinkedIn’s business pages help you reach a network of professionals that would actually be quite unobtainable anywhere else. The strategy is to slowly but surely brand out and connect with those in your field of interest, so that one day you can get a one-on-one elevator pitch opportunity.
Click the link to learn more about LinkedIn Marketing.
Social Media Management Agency
There are several platforms out there on which you can easily lose yourself and all of your time. The ones we’ve spoken about here are what we consider the most important. We have years of experience inside each one.
We’re an agency that takes the reigns and stops you from wasting countless hours trying to figure out what to even say.
Social media is not a job for your family members to handle. Let us prove to you (as we have done to over 100 other companies) that your social media needs a full-blown strategy to get it firing on all cylinders!
When you pair up social media marketing, advertising, and search engine marketing you create a major powerhouse of publicity and branding.
Social Media is already 11x more effective than your roadside billboard, yet companies are still paying tens of thousands per month on billboards today. This is your chance to take advantage of a not-so-saturated marketing avenue.
Take a look at our Search Engine Marketing or Digital Advertising pages to learn more.
Social Media Frequently Asked Questions
As always, we’re here and happy to help! Please take some time and read through our Social Media Frequently Asked Questions list by clicking on the question closest to your concern to see our answers. Reach out to us if you don’t see an answer to your question.
Social media is any website focused on community engagements and includes posts and regular content.
Social media gives you the advantage of getting in front of an audience of millions of potential prospects. It is also more cost-effective than most forms of marketing out there. In today’s world, it’s also considered an authority builder. Having an engaged following on social media creates brand authority.
We provide content and social media management on Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Our team has some experience with TikTok and Alignable. We might be able to help you on those sites depending on the scope of work and goals. In the future, we plan on offering full plans for these sites and others as well. If it’s a relevant social media site we want to give you placement on it!
Possibly. It depends on how much we are managing. If we are contracted to manage all of your social pages besides sending us photos and videos to use to build your content you don’t have to do anything else! Occasionally you will get messages that involve topics we cannot cover, such as providing a custom-quote for example. In that case, we alert you so your team can follow up.
Videos and reels are very popular and are very friendly with social sites’ algorithms. They promote engagement online and authority.
We start with the idea process and we map out your content in advance. Once that is approved and ready we start editing. After editing we create copy, schedule the posts, and then manage them. We respond to comments and inbox messages that are non-profit/non-direct sales related. All posts are custom-made and are never re-used.
That depends on your goals. At the very least, most companies are expected to be on Facebook and Instagram. We also recommend YouTube as it’s the second-largest search engine combined with social sites. These give you a ton of coverage, however, keep in mind there are other options for you too.
We utilize unique content to build active followings. We always give value and focus on what benefits our audience more than what benefits us. When you give value to your audience they care about your business and are more likely to buy from you.
By consistent quality posting on multiple platforms. We ask our audience questions, give them value, and create incentives for them to stay and interact with your brand.
That depends on the platform, how many, and your goals. Typically you want to spend no less than $250-$350 a month in ad spend per platform. We recommend $500 or more if you can to be more competitive.
There are many social media sites out there. The ones that are considered the most relevant are sites such as Facebook, Instagram, YouTube, Twitter, Pinterest, and Tiktok. Other sites like LinkedIn and Alignable just focus on a business and commercial crowd.
Every business, solopreneur, or business professional can benefit from social media marketing. Small businesses looking to scale their businesses can benefit the most from social media marketing.
Your most effective platform for social media marketing depends on the industry and your goals. Most of our clients prefer Facebook, Instagram, and YouTube because of their large and diverse audiences. Clients who are very niche-based or are going full B2B or commercial may benefit from LinkedIn and Alignable more. We will consult you to determine the best strategy for you.
Yes, we do! Please check out our coaching pages.
We take you through the steps of doing your own social media campaign. We start with the concept stage, then editing, copywriting, posting, and social page management. We also help with social media communication, analytics tracking, and more!
There are MANY types of content on social media and all have value. There are photo posts, videos, reels, stories, groups, and events. Some websites have more options but typically social sites include these or a mixture of these kinds of posts.
That depends on your goals but typically videos, reels, and stories have been the most effective for us and our clients.
We create custom content on social media because they are far more effective than posting raw images or repeated content. Our goal is not to throw stuff and see what sticks, it’s to get your results in the form of more customers. To do that we have to be interesting and compelling with our content online.
Yes! On average our clients see 3x the response by using videos & reels in their campaigns.
Definitely! Get in front of potentially millions of clients in your area, all while building authority online and increasing your searchability. Win-win!
Organic content is non-paid posts. Paid ads on social media are targeted posts where you have control over who sees your content. When we use targeting we can choose the locations, gender, and interests of the people we want to see our posts.