One of the best ways to make your business more successful is by networking. This often means that people venture out and find out what can be done for them, but what about what you can do for others? Are you making the right pitches? Are you setting yourself apart from others?
How are your networking skills?
Walking up to a stranger at a party and shaking their hand is the first step to networking, but it’s only the baseness of how networking works.
Start with some follow-up questions:
- What is something one of your clients said or did that made you feel happy?
- What do you do in your spare time?
- Do you love your job and why or why not?
- How did you get started in the industry you’re in?
- What is a problem that you like to solve?
Once you’ve made a better connection, go in for a few deeper questions:
- What do you feel has made you successful in your career?
- What did you want to do when you were a kid?
- What is something that you look forward to doing within your business in the next year?
- What is your favorite part of the job?
- Is there something else you’d rather be doing?
Networking is something that needs a connection for it to be successful so if one of these questions seems to stunt the conversation, ask another question. Getting to know the person you’re talking to is networking.
- Share your skills
- Talk about your goals
- Learn about your audience and speak directly to them
- Make sure you always have a business card handy
- Make them laugh, be entertaining
- Don’t be overly emotional or overly technical, find a middle ground
- Stay confident, know your worth
- Don’t Be A Salesperson
The two most important actions to take when it comes to networking are 1. Don’t be rude and 2. Don’t be a salesperson. If you come off like a salesperson, you will likely be blown off like one. Instead, create a connection through honesty and mutual bonding. Find something that you both like, talk about your respective careers, and be genuine.
Do Your Research
You’re going to an event and so you need to be prepared. Do some research and find out who is going to be there and start learning about them. Who are they? What do they do? What are their interests? Hobbies? You don’t need to do FBI type of research, but it is important to know who you will be talking to, and the more you know about them, the more impressed they will be. Or, they’ll get major stalker vibes. So, don’t come off too aware.
Stay mutual. It’s best for networking.
Thanks for reading this article! We are offering all small businesses a free strategy call to go over their plans and determine the best course of action for them. We customize all our plans to meet our client’s unique needs. Call us at 407-334-9378 or email us at CosMarketingAgency@gmail.com today!