Having a video in your marketing strategy can make or break your business. Today’s online ventures are mostly visual because people either don’t have time or don’t want to take the time to read as much as they just want to watch a video. This is especially true in the younger generation who was hand-fed technology from a very young age. If you want to stay up-to-date with the latest marketing trends, video is where you need to be.

YouTube Your Business

The number 1 reason to market through videos is due to the number 2 most popular search engine in the world, YouTube. Over a billion users watch over 250 million hours of video every single day. Can you afford not to be a part of that? “How-to’s” are some of the most popular videos on YouTube.


I can’t talk about the second most popular one without referencing the first. Google is the most popular search engine in the world. Adding video to your website can increase your chances of being picked up by the global search giant and depending on how good your SEO is, you could end up on the first page. After all, isn’t that what we dream about?

Get More Purchases

A picture or video will sell more products than words ever will because we can’t just tell people what they want, we have to show them. Most often than not, consumers don’t know what they want until they enter a store and see it. Suddenly, they can’t live without it. It’s mostly the American dream, but it’s the dream for businesses worldwide. We want to sell and we want to sell now. Therefore, having a video to show consumers what they are missing in their lives is the best way to do that.


You shouldn’t just put anything up on the web and expect to strike it rich. While some things do go viral overnight, businesses typically aren’t one of them. Instead, do your research, know your traffic and let them guide you to a marketing strategy that sells. Video traffic accounts for 80 percent of all consumer internet traffic! So, learn your target traffic to make more sales.

Brand-Building Video

Video can also help you to build your brand and connect with your client base. Not only does video watching provide the visual but it also hits up the audio stimulation as well. By stimulating both sections of the brain, viewers will feel more engaged which helps to build your brand and connect with your clients. This is super important for brand loyalty.

Video has always been more popular than any other media type since it first hit the mainframe decades ago. If someone can watch something, 9 times out of 10, they are going to make that choice. It’s more rewarding, it’s better engaging and simply put, people just don’t want to read all the time.

COS Marketing Agency is here to help with your video marketing needs. Not only can our team film your event, but we can also film your next promo video too! Our professional photographers and videographers are here to meet your needs. We’ll use our high-quality video equipment to showcase your products, which will up your sales. We can even use 4k video quality, just ask us! Call today (407) 334-9378 or visit our website to learn more.

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