There are more than 25 million business profiles and 130 million users on Instagram. It is the second most accessed network on the internet with an average person browsing the platform for 53 minutes a day. Ninety percent of Instagram users follow at least one business online.

What does all this mean?

Instagram is a social media platform you need to be marketing on.

Make Sure You Are Using a Business Account


This is the most important part of having a business on Instagram because you get important feedback that you do not get with a personal account. This includes Instagram ads, insights and shopping. It also comes with primary and secondary messaging inboxes and a call-to-action button on your profile.

Know Your Audience

You should know exactly who you want to attract with your Instagram profile. The most active Instagram users are between 18 and 29 years old and they are located in the United States. Define what your target market is so that you can create content that your audience is compelled to.

Make a Great First Impression

Your Instagram bio is the first thing that most people look at so it needs to make a really good first impression. With 150 characters, you need to promote your business in a way that makes people want to follow you.


Pick the Right Profile Pic

If you want to gain followers on Instagram, you need to make sure that you have compelling content up and that all started with your profile pic. Profile pics should be 110 by 110 pixels of your logo seen in full credibility. No blurred images. No hard to see pics.

It’s all About the Content

You get a new follower when you can compel a viewer to have the desire to want to see more of your content. This means your content needs to be eye-catching, easy-to-read and clear. Post things like behind-the-scenes of the office pics, or quotes. Since Instagram is only about text pics or videos, you need to make sure that you always have a picture or video ready to post.

Create a Great Caption

Again, it’s all about the content so make sure your captions read good as well. Instagram captions can be up to 2,200 characters long and they can be used for telling stories or just quick quips. However, only the first two lines of text appear in the news feed before the user has to click on the see more option link so make sure your opening line says something that compels users to continue reading.

Use Hashtags

Hashtags are what helps your content circle the platform. You can only use 30 hashtags but if you use them right, you won’t even need that many. Hashtags should be relevant and specific to your niche. They should be used to help capture attention.

There you go, seven tools to help you with marketing on Instagram.

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