Do you know what YouTube has to offer in terms of marketing? YouTube is the number one social media network for marketing creation. Right now, the social media giant has more than 50 million content creators hard at work, creating videos regularly.
It is no secret, YouTube is the place to market. However, it can be hard to find a presence within a social media platform with such a wide base. Reaching customers can be a challenge, not to mention trying to keep that customer base engaged. Most people who frequent YouTube really don’t like the advertising, so this is where it becomes important to be a bit sneaky about your marketing strategy.
Seven Steps To Help With YouTube Marketing:
Step 1: Create Your Channel
If you don’t have one, it’s time to join the world of YouTube. Decide if you need a regular account (only allows one person to sign on) or a brand account (allows multiple users to sign on simultaneously).
Step 2: Discover Your Audience
Who are you making a channel for? YouTube’s channel for business gives you access to the Analytics tab, which shows a lot of data about your channel. This is where you can find out about your audience’s behavior (view counts, revenues generated, average watch time, etc.) By discovering about your audience, you can start a path toward attracting more customers. You can also use the YouTube community page to learn about your audience. This page is located under the community tab on your profile and it allows you to directly communicate with your subscribers.
Step 3: Know Your Competition
Competition is needed within any type of business because it helps to promote growth and change. Do a little research and find out what your competitors are up to. With YouTube, this isn’t a problem to do since you can find out via their channels. Browse their channels and find out which ones are getting the most views and which are getting the least views. You can then watch the videos to find out what works and what doesn’t.
Step 4: Optimize SEO
In the online world, SEO is important. We see it everywhere without even realizing it.
- Pick the right title (using keywords)
- Create interesting thumbnails
- Make a compelling video descriptions
- Use hashtags
- Add watermarks, bumper ads and cards so you can promote your channel
- Ask you viewers to subscribe
Step 5: Advertise on YouTube
If you’ve got the finances, viewers can see your content on other channels too. This comes in six different varieties:
- Sponsored ads
- Display ads
- Overlay ads
- Bumper ads
- Non-skippable ads
- Skippable ads
Step 6: Work With an Influencer
Influencers are people with a lot of subscribers and videos with a lot of views. They are very important to the social media world and you will want to work with one to find your online presence. Sixty percent of YouTube subscribers trust the opinions of their favorite influencers, according to Google.
Step 7: Continue to Analyze and Adapt
Creating a channel and uploading videos is only half the achievement when it comes to YouTube Marketing. Now, you have to maintain it and allow it to grow. To do this you’ll need to note large changes in your subscriber account.
- Watch for new or changing audience demographics
- Learn about traffic sources and video playback locations
- Look out for device reports (what viewers are watching from)
- YouTube is huge when it comes to social media marketing and it is definitely somewhere you want revenue generating from. If you don’t have a channel for your business, it may be time to set one up.
Contact our dedicated team of digital marketing and social media experts for a free-assessment of your business! Contact us at 407-334-9378 or at the contact form below to book a spot.